Lupin Gardens

Company branding, website design and core business collateral.
Lupin Gardens Logo Design
Lupin Brand Guidelines

Our Client

Lupin Gardens is an established garden design and maintenance firm based in Birmingham with a team of qualified plantswomen.



The company has been established since 2002 and has a basic brand identity and website completed by one of the company directors. Disposable income for many clients has been squeezed in recent years, also as the company has grown VAT registration has impacted upon end costs to the customer. In order to retain existing clients, and attract new customers, the company requires a more professional looking logo design and website reflecting the quality and attention to detail in the services offered.


Our Response

We created a new refined looking logotype with bespoke lettering in a rich, warm colour palette. The brand positioning is that of classic understatement, embracing the aspirational. The website’s visuals elegantly showcase the company’s gardening talent with an extensive portfolio section.


As a service provider with geographic restrictions the text content is heavily keyword targeted to maximize local search engine relevance. Google My Business and Analytics were also set up to improve search engine visibility and to monitor traffic. The core branding was also taken through to business stationery, a simple direct mailer and planting proposal template presentations. View Lupin Website

We Delivered


– Brand Consultancy Services
– Logo Design
– Website Design & Build
– Business Stationery
– Presentation Templates
– Direct Mailer
–  Website Maintenance Contract

Client Verdict


‘Into the White made the whole process very smooth, listened and responded to our requests, whilst maintaining a strong creative input. Our business has really grown since we began our collaboration with Into the White, and we would unreservedly recommend their services.’

Julia Waktins, Co-Founder