22 Apr New Work: Lupin Gardens Website Redesign
Into the White have a long standing relationship with Lupin Gardening Ltd managing their branding, website and marketing materials since 2012. Earlier this year we set about an overhaul of their website design with the aim to modernise both the visual appearance and improve its user experience.
The previous incarnation of the website had worked well as a brief introduction to the company but had started to look a little dated and was restricted in layout. A new WordPress theme was modified to fulfil the need for high quality imagery to feature prominently throughout without compromising on load times.
Our on page SEO work had secured top 5 natural rankings for each of their key search terms, so careful planning was required to ensure any changes would not adversely affect SEO performance and establish what additional content should be included.
To provide more in-depth customer information we introduced client case studies and FAQ sections to the site to explain how the company works and reduce enquiries for services that Lupin do not provide.
Wary of the time commitments to regularly maintain a news / blog section we integrated the company’s Facebook feed into the site to keep visitors informed of latest projects without the need for the client to regularly update the site.