Hayley Group

Exhibition stand design and marketing collateral.
Hayley Group Exhibition Stand Design
Hayley group smartvend logo design

Our Client

Hayley Group is the leading supplier of bearings, castors and associated products to the bearing trade in the UK.



Hayley group is an established UK company with a growing export market to a variety of industry clients across the globe. The export team requires a variety of core branded marketing materials and a versatile exhibition stand design for use in trade shows and exhibitions in multiple territories.


Our Response

We created the artwork for a three piece exhibition stand design system including counter, large curved frame display and video display unit. The core imagery was carried through into company introduction materials for those visiting the stand.


The focus plays heavily upon the company’s global reach as well as promoting the large array of industry brands the company supplies. The artwork features a bespoke globe/ bearing graphic and international welcome messages. The global theme is carried through a boarding pass style invitation to visit the company’s headquarters and short introduction four page A4 leaflet.


Also shown is an identity developed for a range of intelligent vending machines for special purpose tools and equipment distribution.

We Delivered


– Brand Consultancy Services
– Exhibition Stand Design
– Company Introduction Leaflet
– Invitation Design
– Product Range Identity Design

Client Verdict


‘I have used Into the White for several of our design requirements and not once have I been let down. I always look forward to seeing their interpretation of the brief and so far it’s exceeded my expectations. Always a high standard, comes in on time and budget.’

Kari Askeland, Publicity Manager