01 Sep New Work: Product Brochures for RHL

Posted at 12:44h in Design for Print, Graphic Design, Our Stuff by

Following on from our company rebranding and new website for Richards Hose Limited we have recently completed the first in a series of industry specific product brochures for the Fire Fighting and Utility Services sectors.

Customer feedback indicated a desire for a printed reference booklet for procurement managers to easily identify core product ranges stocked by RHL. To keep the content highly relevant and easily accessible to potential buyers a sector approach of multiple brochures was taken rather than a single multi-sectioned publication. Digital manipulation of existing and new product photography was required to ensure a higher image quality for professional print purposes, along with sourcing complimentary stock images.

Historical purchase information along side website data sheet download statistics were used to inform which product lines to feature most prominently and digital printing allowed for smaller print runs to be economically viable.