We’ve been working with London based Economic Insight for a few years now developing and maintaining their online platforms alongside marketing design support. Recently we have performed a visual overhaul of the core brand assets and website for the strategic arm of the practice ‘The Strategy Lab’.

The aim of the refresh was to clearly identify the Strategy Lab as part of the Economic Insight brand rather than a separate entity. Whilst still maintaining a distinct visual approach to the parent company several elements of the website and branding have been harmonised. A new dual branded header and revised website framework were created that reflect the layout, typography and colour palette of the main company website.

To coincide with the website refresh a new high spec printed brochure for prospective clients was also created making full use of the updated illustrative elements. Heavy uncoated stock and blind spot UV cover re-enforce a premium feel.