Implementation of an extensive company rebrand and launching new product lines to increase global reach.
LILY LOLO COSMETICS
CASE STUDY
Lily Lolo is a leading UK mineral cosmetics brand founded in 2005 that provides natural and ethically sourced beauty products with an affordable price tag. The company sells direct to consumer online and is also stocked in beauty salons both in the UK and internationally.
CORE ACHIEVEMENTS
9x
INCREASE IN COMPANY REVENUE
100s
NEW INTERNATIONAL SALON STOCKISTS
15+
PRODUCT RANGES LAUNCHED
KEY CHALLENGES FACED
Implementation of rebrand across diverse product line packaging
Management of regular email marketing campaigns to engage large subscriber base
Colour correction and image retouching for campaign imagery and photography
Maintaining a consistent visual approach across multiple platforms and territories
Artwork preparation and print management for high-end print finishing techniques
Standardised product catalogue design for ease of adding new product lines
Following on from an externally executed company rebrand we were tasked with implementing the new brand guidelines across a comprehensive new set of marketing materials for both printed and online applications, alongside artwork production for a wide range of product packaging.
The website design re-enforced the new clean aesthetic, giving emphasis to clear product imagery, opportunities to up-sell and a more defined user journey.
In addition we re-designed a wide range of marketing materials including regular wholesale newsletters, subscriber email marketing, point of sale units, brochures, direct mailers and affiliate website banners.
THE ACTION PLAN
Packaging Artwork
Website Design
Email Marketing Campaigns
Product Catalogue Design
Photography Digital Editing
Press Releases
Stockists Newsletters
Point of Sale Displays
Exhibition Materials
Seasonal Campaign Identities
Print Marketing Materials
Print Management
THE RESULTS
Increased company revenue
Since commencing our collaboration with Lily Lolo in 2012, the company has experienced remarkable growth, achieving a ninefold increase in revenue, driven by the successful implementation of new branding in 2014.
We helped create marketing literature and in-store Point of Sale display materials to inform new stockists about the brand's history and values as the company enters new markets, and ensure brand recognition internationally.
New international stockists
Expanded product range
We have executed numerous successful campaigns to introduce new product lines as the company broadened its offerings, including exceptionally successful Christmas gift ranges featuring customised gift packaging.
"After being let down by big agencies in the past we found their work to always be of a very high standard, with any comments taken on board in an accommodating and flexible manner."
Arfan Khan, Operations Director