Increasing customer bookings through improved website, Search Engine Optimisation and digital marketing plan.
PREMIER SNAG
CASE STUDY
Premier Snag provide snagging surveys for new-build property owners to help identify any potential issues in build quality. Customers are presented with a detailed report they can forward to their developers to correct any issues in line with their properties warranty.
CORE ACHIEVEMENTS
7x
INCREASE IN MONTHLY APPOINTMENT BOOKINGS
Top 3
RANKING IN NATIONAL GOOGLE SEARCH
12+
NEW INSPECTORS ACROSS UK
KEY CHALLENGES FACED
Lack of visibility in Google search for key locations
Targeting specific subset of home buyers who are purchasing new-builds
Identify the most cost-effective advertising channels
Convoluted online booking leading to abandoned carts
Phased rollout of coverage expansion and inspector recruitment
Streamlining of service packages and website content
We developed a comprehensive initial 12-month marketing plan, including quarterly performance reviews, primary aimed at increasing booking volumes.
Beginning with a thorough website audit and review of the online booking experience we implemented both structural and content modifications to enhance clarity of the services offered. We also conducted thorough SEO analysis to identify key search terms, initiating our strategy to improve visibility on Google Search.
Additionally, we managed the PPC advertising budget across various digital platforms including Google Ads, Facebook, and Instagram campaigns. We established automated email marketing campaigns for prospective customers and referral schemes for previous clients with incentives to encourage recommendations.
Our ongoing collaboration since the initial marketing plan involves managing their website, analysing booking data, and exploring new marketing opportunities.
THE ACTION PLAN
12 Month Marketing Plan
Search Engine Optimisation
Google Ads Management
Competitor Analysis Reports
Website Content Generation
Location Expansion Planning
Email Marketing Campaigns
Quarterly Performance Reviews
Digital & Print Advertising
Booking Engine Management
Social Media Strategies
Direct Mailing
Affiliate Marketing
Data Analytics Consulting
THE RESULTS
Increased booking volumes
We have successfully increased monthly booking volumes sevenfold since we first implemented the comprehensive marketing strategy. This growth has been accompanied by substantial increases in both turnover and profit margins.
1st page listing Google organic search results
We have secured top 3 positioning in national Google search results for the primary target keywords, as well as a first-place listing for location-based searches across numerous key regional target areas.
Improved website visitor experience
Our content restructuring provided clearer information to customers and helped showcase the companies expertise. Positioning of FAQ sections throughout the customer journey helps answer common questions and reduce telephone queries.
Team and location coverage expansion
We have helped create a structured approach to team and location expansion, using data analysis to identify towns and cities with high growth potential and providing assistance with recruitment and onboarding materials for new inspectors.
Streamlined booking administration
We have streamlined the online booking process benefitting both customers and the company administrative staff. This has led to a significant increase in conversion rates, whilst minimising management time and scheduling conflicts.
New market opportunities
We have assisted in creating additional service offerings direct to house builders to diversify revenue streams and mitigate the effects of seasonal fluctuations in the housing market from direct customer bookings.
"Our bookings have grown significantly since working with Russell, his recommendations and analysis really help us to continue to move the business forward."
Mark Bryne, Director