Our Client
Cattaneo LLP provide independent corporate finance advice and transaction services for private and public companies. An established and growing firm they have a wealth of expertise in company acquisitions, disposals and funding advice.
Objectives
Trading for over 11 years the company has developed its service offering and amassed a wide portfolio of successful transactions. As part of an ongoing development strategy Into the White were appointed re-brand the company and re-assess the core structure and functionality of the company website.
A forward thinking but established feel for the new company logo design was desired, while ease of updating, search engine optimisation and a responsive layout were key factors to the development of the new website.
Our Response
We developed a series of potential options and motifs for the core company branding with both new design concepts and refinements the original company logo. The chosen route combines a modern san serif typeface with a bespoke hexagonal multi faceted motif that is echoed across multiple areas of the brand implementation.
The website structure was assessed to consider the user experience and to maximise search engine friendly content. The core service pages were greatly expanded upon to provide potential clients with a more in depth appreciation of the company’s areas of expertise.
The wide selection of case studies were categorised allowing users to filter results and the ability to intersperse targeted case studies throughout relevant service pages. A series of downloadable business guides were also created as an incentive for visitors to sign up to the company newsletter. To allow content creators the ability to easily update the site a simplified WordPress backend was developed along with practical video tutorials with guidance for updating key areas of the site. View Cattaneo Website
