Our Client
Rousler Carbon produce precision designed and engineered carbon fibre products, primarily to motor sport enthusiasts.
Objectives
The company is in it’s early stages of development but already has a logo that is desired to be refined rather than completely re-designed. A bespoke e-commerce website layout and structure is required in preparation for the sites build once a large enough product selection has been engineered.
Our Response
Whilst retaining the main arrangement and core type as requested we produced a more realistic looking 3D rendering for the logo roundel alongside secondary logos for restricted height purposes. Logo usage guidelines were also produced to help third party users decide which variant is appropriate to use.
The sleeker and more polished looking aesthetic was carried through into the main structure of the the website layout. In order to easily indicate the products functionality the category pages show the product in situ with roll over information boxes. The individual product pages provide more in depth information with downloadable spec sheets and 360 degree product viewer.