Our Client
Lily Lolo is a leading UK mineral cosmetics brand that provides natural and ethically sourced beauty products with an affordable price tag.
Objectives
Founded in 2005 the brand has seen rapid expansion into many leading beauty salons across the UK and significant wholesale business gains internationally. As the company extends its reach, tighter control is needed on all client communications.
A consistent visual approach and tone of voice is needed across multiple platforms and territories in order to increase brand recognition and drive sales further.
Our Response
Following a complete company rebrand in 2014 we created a comprehensive new set of marketing materials for both printed and online applications, alongside artwork for a wide range of product packaging.
We re-designed a wide range of marketing materials including regular wholesale newsletters, HTML E-marketing, point of sale units, brochures, direct mailers and affiliate website banners.
The website re-design re-enforced the new clean aesthetic, giving emphasis to clear product imagery, opportunities to up-sell and a more defined user journey. View Website
