Richards Hose Ltd

Brand consultancy services including company re-branding, WordPress website design & restructuring.
RHL Company Rebranding
RHL Website Redesign
RHL core brand identity
RHL Website Design
RHL Website Page Plan
RHL Business Stationery Design

Our Client

Richards Hose Ltd (RHL) are an established stockist and manufacturer of layflat hoses and fluid transfer solutions. They provide a wide range of delivery hoses and related products for fire brigades, industry and the agricultural sector.



As part of an ongoing refresh of all customer facing materials Into the White were appointed to re-brand the core company identity and re-assess the page structure and navigation of the company website.


A cleaner, brighter appearance for both the core branding and website was desired along with improved product photography. A comprehensive assessment of the website content was required as the number of pages on the existing site had grown substantially over time and the user experience had suffered from a confusing navigation structure.


A managed migration away from the existing website platform and hosting was also required with attention paid to retaining and enhancing natural search engine rankings.


Our Response

We developed a series of potential logo options and motifs for the core company branding with both new design concepts and refinements to the original company logo. The chosen route modifies a solid slab serif typeface, joining the letterforms to form a single flowing line. The circular motif incorporates three flowing curves to represent motion and flow and is coloured to connote the four elements.


The website structure was assessed in detail to consider the user experience, maximise search engine optimisation performance and content flow. We created new sector pages to provide relevant landing points for visitors with specific industry requirements that link through to key product pages.


The total number of site pages was reduced by over 50% and 301 redirects were set up for all previous pages to ensure search engine continuity. This was achieved by assessing and grouping many of the accessory product pages, incorporating accordion drop downs to ensure these pages do not feel too text heavy. Visit our Website Design.

We Delivered


– Brand Consultancy Services
– Logo Design
– Business Stationery
– Website Design & Restructure
– Website Maintenance Package
– Search Engine Optimisation
– Google Ads Management
– Product Image Retouching
– Product Brochures
– Office Signage

Client Verdict


Superb service! We had some ideas on design but their creativeness made it next level, making our re brand a whole lot easier. We at Richards Hose Ltd will definitely come back to Into The White for future design projects!

Tom Wenham, Richards Hose Ltd