Our Client
Orion Media own five of the West Midlands most listened to commercial radio stations including Brmb and Mercia, now rebranded as Free Radio.
Objectives
In order to increase listenership and general station awareness across the region many outdoor ad spaces and company vehicles require a consistent branding and marketing message. In addition each station runs regular on air promotions and events with sponsorship deals that require require printed marketing materials at short notice.
Our Response
We produced a variety of printed marketing materials for the each stations marketing departments over a two year period. Core branded artwork included printed adverts, hoardings, vehicle decals and ground staff uniforms. We also produced regular promotion identities and marketing materials in support of on air competitions and promotions.
Typically on air promotions include items such as online banner designs, posters and entry forms but could also include vehicle wraps, magazine adverts, outdoor advertising, event logos and image compositions.
After a new set of station logos were implemented we also helped define a complimentary set of graphic elements and typographic guidelines.
