Our Client
Orgasmic Ltd is a small independent Birmingham based mail order supplier for lingerie, fetish wear and adult toys.
Objectives
Orgasmic Ltd combines an extensive mail order product range with girls night in party planning. As a new start up a strong brand identity is required to launch the company along side two mail order catalogue designs; one for general lingerie and toys range and a separate fetish product collection.
Our Response
As the core audience for the brand is 25 -45 year old females the brand positioning needed to be higher-end and more female friendly than many of the mail order suppliers in the market. The bespoke typography for the company logo includes some subtle references to it’s adult nature including an enlarged ‘O’ and custom tail on the ‘g’.
The two product catalogues both utilise high quality product and model photography to give a risqué but sophisticated aesthetic. A soft feminine approach was given to the typography and colouring of the main product catalogue, with a darker and more textured layout to the fetish wear collection.
