Roar Fitness is a startup company aiming to provide a personal, efficient on and off line service for sports and gym enthusiasts; combining both own branded and selected suppliers equipment and supplements.
Whilst the company is still in the early stages of development a strong brand marque was required to help the company directors visualise their service offering and secure funding for the venture.
We provided a basic startup branding design package for the company. The new logo hints at lean power and strength, combining solid, robust typography with a bespoke abstract lion motif. Careful attention was paid to gender neutrality in the motif development to help ensure the branding does appear overly masculine and alienate a female audience. Into the White are continuing to help the company design and develop their online presence over the coming months.