Our Client
Lounge Cafe Bar is owned and maintained by Birmingham City University (then UCE Birmingham) Students’ Union.
Objectives
Following a redevelopment at the Edgbaston Campus a newly created cafe bar onsite required core branding and interior design features to create a relaxed atmosphere.
Our Response
Working as part of the marketing team we created a number of concepts for internal review along with several options for colour scheming of the venues core interior features.
The chosen identity featured a selection of abstract floral inspired icons that could be implemented in a number of different ways across the cafe’s core interior features including five large light boxes, signage and menus.
