Our Client
Economic Insight is a specialist economics consultancy with extensive experience within competition, regulation and business strategy advice. With clients ranging from blue chip corporations to government and regulatory organisations they use economics to help clients develop business strategies and support key decision making.
Objectives
Into the White have worked with Economic Insight for a number of years as a retained agency, delivering marketing material design support for both print and screen. In 2021 we were tasked with implementing a comprehensive brand refresh across all platforms.
Our Response
Through extensive consultation we defined the historical issues of the core brand assets to refine the previous logo, colour palette, typography and Microsoft Office template files.
We created a number of core print marketing materials including the redesign of advertisements, report publications, graduate recruitment packs and pull up banners.
Online we redesigned the core company website in order refresh its visual appearance, add to its core functionality and most importantly improve prominence of the extensive publications section. View Economic Insight Website
