NTI Healthcare approached us in 2009 to work on the promotional launch of a new product line. Ateronon is a one-a-day dietary supplement aimed at harnessing the benefits of lycopene to help lower LDL Cholesterol.
The UK product launch requires a broad range of marketing materials including a product introduction brochure design to promote the benefits and scientific grounding of the new product to both retailers and direct to consumers. Emphasis needs to be given to the products links to Cambridge University and the British Heart Foundation. The products visual identity needs to positioned closer to the pharmaceutical than the supplementary.
Our first response was to expand the core company branding beyond the logo and initial colour scheme to include several brand assets, graphic devises, a secondary colour palette and the development of an image library.
Once the core assets were defined we were able to promote consistency and brand recognition across all marketing materials. For potential investor meetings a branded Powerpoint presentation was created along with a high spec 44 page product introduction brochure design. Exhibition stands, corporate gifts and sample in store POS materials were also created for international trade shows.
For the direct to consumer marketing the core assets were again carried through into a new website layout and packaging refresh, along with information packs and print advertising.