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Into the White have been working with new client Hayley Group for their conference stand materials for an upcoming trade exhibition in Amsterdam. The main exhibition space, visual shown above, comprises of 3×4 curved pop up stand, integrated screen display unit and curved counter. Other printed support materials for the event include a company introduction brochure and DL flyers. We wish them all the best for a successful event.
We’ve been busy as usual in recent months with some more design projects for long standing client Lily Lolo. After a successful redesign of the company website last year the company blog needed an visual update with a bespoke WordPress theme to fit in with the new clean website styling. An updated product catalogue for 2012 has been developed along with a new versatile gift box packaging (pictured) capable of holding a variety of products and brushes.
We are pleased to unveil a sneak peak of the branding we have developed for an exciting new client addition, Birmingham based horticulture and garden design company Lupin. Into the White was approached by business partners Susan and Julia after seeing our recent branding work for Parkinson Gill. The established company has experienced significant growth in the last 12 months and needed a more unified visual approach to reflect their range professional services, which include garden design, building, planting and maintenace.
We are currently finalising the company’s core business stationery and internal template documents along with a new company introduction mailer. Work shall also shortly begin on a new website for the company planned for early summer launch. We’ll keep you posted with developments.
Just another quick update with some recent project work for Birmingham’s brmb. Following on from a very successful event in 2011 the brmb walkathon makes a return this May, once again in aid of another great charity Help Harry Help Others, in memory of 11 year old Harry Moseley. We’ve worked on the new event identity and some initial promotional materials for the 26 mile walk round Birmingham’s suburbs. With over 4000 people already signed up, we’re sure the event will be a huge success and help raise much needed funds. You can sign up to the walk here.
We’re pleased to announce Into the White are working with Birmingham based Anthony Collins Solicitors on implementing new core branding materials following a recent strategy review and new brand guidelines. We will be working on updating a number of template documents and presentation materials along with core business stationery and company e-newletters.
Quick note for those looking for Valentine’s inspiration, our lovely client Lily Lolo are offering 10% off for today only. Click here to see our HTML mailer with details of the offer.
Another recent project completed last year we forgot to tell you about is this packaging for Lily Lolo’s new lip gloss range. Gloss-ary is a 3 piece gift set available in 3 different shade collections ranging from vibrant pinks to clear gloss, all available from the newly re-designed Lily Lolo web store.
In late December Into The White completed the new branding and website launch for theatrical costumiers Parkinson Gill. The site aims to provide a simple to navigate, highly visual showcase of the company’s varied client work, for a specific audience of industry decision makers across the globe. The clean, minimalist design gives little distraction from the costume photography, while the large image slides can be easily added to over time. We also set up an integrated WordPress blog and provided training for the company directors so they can easily upload news on the move, via the Android WordPress App.
The the new branding design and colour palette has also been implemented across the company’s core business stationery and documentation templates. Feedback from the site has been very positive and has already help secure new US contracts for the company.
Clients comments:
‘Into The White provided the whole package. They took time to understand the nature of our business and designed a stunning website and branding for us. We have already recommended them to others and we will definitely be back for future projects.’ Jane Gill, Company Director
Busy times here at Into The White, so a quick update on some recent projects is well overdue. We completed two large scale collage artworks for Brmband Mercia FM’s offices at the end of last year. The 4 & 5 metre long marketing walls comprise of highlights from both stations on air promos and live events over the last two years. The aim is not only to brighten up the office space but also provide a strong visual aid of the stations marketing output for any visiting prospective commercial advertising clients.
Into the White has been working for some time on the revamp for longstanding client Lily Lolo’s website and it’s finally gone live this week. It’s one of the most expansive sites we’ve worked on but are really pleased with the results.
Following on from our recent brand analysis work, and production of refined brand and photography guides, the website has been given a complete visual overhaul. The build for the site was provided by Sanderson who have also incorporated a brand new e-commerce and stock management system.
The new site features a much cleaner and intuitive layout throughout. Drawing focus on the products and making shade choice easier and colour representation more accurate.
The main product pages utilize large clean photography and tabbed information boxes above the fold to keep all core information easily accessible. This is then followed by YouTube video tutorials of how to apply the product and user reviews.
