Our Client
Lupin Gardens is an established garden design and maintenance firm based in Birmingham with a team of qualified plantswomen.
Objectives
The company has been established since 2002 and has a basic brand identity and website completed by one of the company directors. Disposable income for many clients has been squeezed in recent years, also as the company has grown VAT registration has impacted upon end costs to the customer. In order to retain existing clients, and attract new customers, the company requires a more professional looking logo design and website reflecting the quality and attention to detail in the services offered.
Our Response
We created a new refined looking logotype with bespoke lettering in a rich, warm colour palette. The brand positioning is that of classic understatement, embracing the aspirational. The website’s visuals elegantly showcase the company’s gardening talent with an extensive portfolio section.
As a service provider with geographic restrictions the text content is heavily keyword targeted to maximize local search engine relevance. Google My Business and Analytics were also set up to improve search engine visibility and to monitor traffic. The core branding was also taken through to business stationery, a simple direct mailer and planting proposal template presentations. View Lupin Website
